Discover how the free Agency AI Niche & ICP Finder helps agency owners choose a market on purpose — and check it before telling anyone.
For many agencies, the niche simply happened: years of taking whatever came in, then noticing a pattern afterwards. Nothing is failing, but nothing compounds either. The Agency AI Niche & ICP Finder helps you replace that drift with a deliberate decision based on evidence you already have.
This free course for SMMA, marketing and AI agency owners uses six Claude prompts to pull candidate niches from your own history, score them, verify the winner in a single evening and turn it into an ideal client profile and a positioning line.
👉 Enrol free in the Agency AI Niche & ICP Finder →
🔍 What Is the Agency AI Niche & ICP Finder?
The Agency AI Niche & ICP Finder includes three short lessons plus a live demo of the full chain, six plain-English prompts, the prompt pack and SOP in PDF and Word, and a worked demo agency with a complete client history. It’s free, with lifetime access and no card required.
It deliberately won’t tell you which industries are currently lucrative. Every candidate niche has to come from your own evidence — past clients (including the ones that ended badly), pre-agency work and industries you know from outside work. If your history points nowhere, the prompts are told to say so rather than invent plausible options.
👤 Who This Course Is For
This course is ideal for:
✔ SMMA owners with clients spread across several sectors
✔ Marketing and digital agencies where every proposal starts from scratch
✔ AI and automation agencies whose builds don’t yet repeat
✔ Freelancers deciding on a niche at the start
✔ Anyone who tried niching before and gave up
You don’t need market research, a data subscription or an agency coach — just an honest list of what you’ve already done. It isn’t for anyone who has already decided and simply wants the exercise to agree.
📚 What You’ll Learn (Course Highlights)
Here’s what’s covered inside the Agency AI Niche & ICP Finder:
🔹 1. Why Agencies Never Choose
The difference between an accumulated niche and a chosen one, and the six tests a niche must pass: reachable, already spending, something is urgent, provable in ninety days, you have a way in, and repeatable. Scores are never averaged — one fatal score rules a candidate out.
🔹 2. Find and Score the Candidates
Prompts 01 to 03: five candidate niches traceable to your own history, six scores for each, and one committed choice argued for rather than a balanced comparison. You’ll meet the demo agency, Apex AI.
🔹 3. Verify It and Say It
Prompts 04 to 06: six checks against free public sources run in a single evening, an ideal client in four parts with disqualifiers you can spot from outside, and a positioning line paired with a written “no-list” of work you’ll now turn down.
🔹 4. Live Demo: All Six Prompts, End to End
The full chain run on Apex AI — including a favourite candidate, hospitality, that feels right and still fails on evidence, while the real answer turns out to be sitting in the client list.
👉 Start the free Niche & ICP Finder course →
📈 Outcomes You Can Expect
By the end of the course, you’ll have:
✔ Five candidate niches, each traceable to your own history
✔ Six scores per candidate, with fatal scores named rather than averaged away
✔ One niche chosen and argued for
✔ A six-check verification brief you can run free in an evening
✔ An ideal client profile in four parts
✔ A positioning line and a list of the work you’ll now turn down
The ideal client this produces is also what the free Cold Outreach Engine assumes you already have — so taking this course first lets you skip that course’s opening prompt.
💡 Why a Niche You Can’t List Is Just a Preference
Phrases like “ambitious founder-led businesses” describe a temperament, not a market. You can’t build outreach, pricing or proof on a temperament.
This course pushes you towards a real market: one where something observable decides who is in it, a public register or directory exists, and you could list two hundred names without buying data.
Verification comes before announcement, so the decision stays cheap to reverse if the checks uncover a problem. The page notes there’s no upsell inside the lessons; a related paid course is mentioned once, at the end.
🔎 Course Summary
Course Name: Agency AI Niche & ICP Finder
Category: AI Agencies – Offer Creation
Focus: Choosing and verifying an agency niche from your own client history, then defining an ideal client profile and positioning
Ideal For: SMMA owners, marketing and AI agencies, freelancers whose niche was never deliberately chosen
🔗 Learn More
Ready to stop noticing your niche and start deciding it? Enrol in the free course and get the prompts, SOP and demo pack: