Discover how the free Agency AI Pricing and Packages Builder helps agency owners find out what their delivery really costs — and what to charge for it.
Agency pricing rarely fails on day one. It fails a few months in, once onboarding is over, reactive requests have settled into a rhythm and you’re doing hours of work you never priced. The Agency AI Pricing and Packages Builder tackles this by putting cost first, boundaries second and price third.
This free course for SMMA, marketing and AI agency owners uses six Claude prompts to turn an honest list of what you do each month into a true cost per client, three clearly bounded tiers and prices you can defend.
👉 Enrol free in the Agency AI Pricing and Packages Builder →
🔍 What Is the Agency AI Pricing and Packages Builder?
The Agency AI Pricing and Packages Builder includes four lessons totalling around 42 minutes, six plain-English prompts, the prompt pack and SOP in PDF and Word, and a demo pack featuring a worked agency’s service list and a real buyer’s numbers for the ROI case. It’s free, with lifetime access and no card required.
The principle is simple: AI does the arithmetic, but the honesty has to be yours. You list every task — including the ones nobody counts — and the prompts cost them, structure the tiers and pressure-test the result. If you’ve never set an hourly rate, the first prompt works one back from what you need to earn rather than guessing.
👤 Who This Course Is For
This course is ideal for:
✔ New agency owners building their first packages before they pitch
✔ SMMA owners on flat monthly fees that haven’t been revisited
✔ Marketing and digital agencies with retainers that have drifted in scope
✔ AI and automation agencies with no market rate to copy
✔ Freelancers who have never set an hourly figure
✔ Anyone with a client who “feels expensive”
You don’t need a spreadsheet, an accountant, a finance background or a competitor to copy. It isn’t for anyone looking for a benchmark of what other agencies charge or a pricing psychology course.
📚 What You’ll Learn (Course Highlights)
Here’s how the Agency AI Pricing and Packages Builder is structured:
🔹 1. Why Agency Pricing Goes Wrong
The six things a priced package needs — a real cost underneath, a named boundary, a margin you chose, an ROI case, an obvious middle tier and an answer to “why not cheaper” — plus why you can’t price against a competitor and the places margin quietly disappears.
🔹 2. Cost It, Then Build the Tiers
Prompts 01 and 02: a true monthly cost per client built from an honest task list, an hourly figure worked back if you need one, and three tiers built from the middle outwards with exclusions written as plain sentences.
🔹 3. Price It and Defend It
Prompts 03 to 06: price bands with margin shown at both ends, an ROI case per tier with the arithmetic visible, prepared answers to the four predictable price objections, and a hostile read of the whole menu.
🔹 4. Live Demo: All Six Prompts, End to End
The full chain run on a demo agency, Apex AI, whose flat monthly price turns out to be close to break-even once three uncounted tasks are added — and what a workable middle tier looks like instead.
👉 Start the free Pricing and Packages Builder course →
📈 Outcomes You Can Expect
By the end of the course, you’ll have:
✔ A true monthly cost per client, including tasks you’ve never counted
✔ An hourly figure for your own time, worked back from what you need to earn
✔ Three tiers, with exclusions written as sentences you can say out loud
✔ Price bands with margin shown at the bottom and the top
✔ A price floor decided in advance
✔ An ROI case per tier and prepared answers to price objections
The page is candid that some people discover a current client is being served at a loss — uncomfortable, but valuable to know. The course covers what to do next, including which clients to move or release and how to raise a price.
💡 Why a Number You Can’t Explain Gets Discounted
Under pressure, the only lever available on an unexplained price is the number itself — so it gets discounted, and every conversation afterwards starts from the lower figure.
A costed menu gives you other levers: scope, tier and timeline. With visible arithmetic behind each price, you can hold your margin without sounding defensive.
Note that the course prices one offer properly at three tiers; the page says a full value ladder is covered in the paid Agency Blueprint instead. There’s no upsell inside the lessons.
🔎 Course Summary
Course Name: Agency AI Pricing and Packages Builder
Category: AI Agencies – Offer Creation
Focus: Costing agency delivery, building three-tier service packages and setting defensible prices with Claude prompts
Ideal For: New and growing agencies and freelancers, from setting first prices to checking current ones
🔗 Learn More
Ready to stop defending a number you can’t explain? Enrol in the free course and get the prompts, SOP and demo pack:
👉 Enrol free in the Agency AI Pricing and Packages Builder →